I'll start by covering my credentials for the Simon-Cowellish advice below: I've been a business/marketing consultant to small and medium sized businesses for over 20 years and I've been a serious (and occasionally semi-pro) photographer for even longer.>Since he has always loved
>photography, he has decided to become a wedding
>photographer.
First red flag: loving photography has about exactly zero relation to being a wedding photographer -- or more accurately, running a wedding photography business.
>He takes gorgeous pictures of nature and things, but has not
>yet perfected photographing people.
Second red flag: in my experience, there are two kinds of photographers...those that have a knack for making people look good in their shots, and those that don't. Needless to say, being in the second group is problematic for a wedding photographer.
>Should he slap a name on a business card and get started?
Biggest red flag: running a successful business has very little to do with the subject of the business (in this case photography) and almost everything to do with the ability to operate a business -- legal, administration, accounting, management, and most important of all, marketing (without sales ya got nothin'). If he doesn't have those skills, the chances of success are pretty much nil. And he'll spend a lot more time and energy in these areas than he ever will on the photography part. (Not to mention all the time spent on the bridezillas, like Puppy said.)
There's a whole lot more to a successful business than a skill and a business card! Not understanding that is the biggest cause of failure for small business. (And remember, somewhere around two thirds of startups fail within five years...)
>Or slap on a hairnet and drop some fries?
Here's hoping that's not the only other career option available!
>PS A few weeks ago I think I read a list of extinct
>professions which included milkman, chicken plucker, and
>photographer. What the f-stop. Is that true?
Here's my theory: In the past, taking decent pictures required significant and reasonably expensive equipmment, and the "finished" product required either much more equipment and skill (a darkroom) or significant expense to have professional quality developing and printing. But now, we're at a time in history where just about everyone is wandering around with a "camera" of some kind (usually as part of their phone) and decent cameras are available at an affordable price, and most people have the ability to publish photos online or print them on their home printer.
The result: everyone thinks they're a fuckin' photographer. And now that film and processing/printing costs have been eliminated by digital, everyone can take enough pictures that they'll get lucky every once in a while and get a great shot (as opposed to real pros who get the shot every time).
It's like when personal computers made desktop publishing available to everyone and they all thought they were goddamn designers. Except they weren't.
OK. <\End rant>
Hope that helps! 